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About Us

A passion for innovation in racing analytics

AiTrax is a proudly Kiwi-owned company dedicated to advancing AI technology for tracking racing animals with precision and efficiency. While our AiTrax software is a new innovation, it is the result of years of research and development, driven by a passion for enhancing the racing industry through cutting-edge technology.

The racing industry plays a vital role in New Zealand's economy, tourism, and sporting culture. AiTrax is transforming how race data is collected and shared, providing accurate analytical insights to clubs, owners, trainers, and the betting public.

Our Journey

2007

GPS-based training system developed, laying the groundwork for our tracking technology.

2009

Vision-based neural network-based sectional timing system created, our first foray into computer vision.

2011

Partnership program established with NZ Racing, beginning our long-term collaboration with the industry.

2012

Awarded Alexandra Park Raceway contract for sectional timing, our first major implementation.

2020

Using faster hardware, the accuracy of our system increased significantly, enhancing performance.

2022

Developed AI software for Harness and then Greyhound racing, expanding our tracking capabilities. Integrated with FinishLynx data, creating more comprehensive race analytics.

2023

Alexandra Park fully integrated into AI software creating more comprehensive race analytics

2024

AI Trax software completed and signed with GRNZ, marking the beginning of our latest chapter.

Contact Us

Dave Harvey

Innovation & Development

Leading our research and development initiatives, Dave brings years of experience in AI systems and racing technology.

+64 21 767 659

Our Partners

Alexandra Park logo
Greyhound Racing NZ logo

We're proud to collaborate with leading racing organizations across New Zealand to elevate the sport through innovative technology.

Ready to experience the AiTrax difference?

Discover how our AI tracking technology can enhance your racing venue with precision timing and comprehensive analytics.